Project Impact

Impact producer Ru Mahoney founded Project Impact to provide robust, accountable impact strategies and campaign services for outcome-oriented storytelling. Central to this is the need to clearly define “impact” within the industry, and to make education, resources, and expertise readily accessible.

The landscape of media consumption has changed. Streaming and mobile-first distribution has shifted consumer engagement, revealing both new challenges and emerging opportunities to reach audiences. We believe there is a need for adaptive strategies which elevate authentic engagement and make a strong case for support to your funders and audience alike.

We identify, vet, and recruit subject area experts specific to your project to ensure you are positioned as an informed and culturally aligned thought-leader on the issue. We help you engage and manage the right NGOs, government coalitions, United Nations SDGs, brands, and notable influencers to elevate your project to a globally relevant platform. And we map out an academically rigorous process - from development to end reporting - which will springboard your capacity to submit grant proposals, solicit investments, recruit partners, and apply for awards.

View our process

Project Highlights

Executive Producer Leonardo Di Caprio and Dr. Jane Goodall join director Richard Ladkani at the LA premiere of Sea of Shadows

The United Nations NY hosts multiple events with Jackson WILD for our projects with BBC and National Geographic around World Wildlife Day

The Terra Mater team campaigns for the international policy to protect the vaquita at the CITES convention

I believe a well told story has the power to transform individuals, communities, and global issues.

Small-scale fishermen testify directly to Mexican senators about community-led reform to illegal fishing

Televisa's international newsroom prepares to air a segment reaching all of Latin America

The US Department of State hosts diplomatic screenings across Baja engaging regional government, industry, and community leaders

The European Nature Trust hosts a fundraising event at BAFTA

Receiving the Audience Choice award at Sundance Film Festival

Project Impact draws on science communication research, knowledge of behaviour change, and coalition building for every project.

I believe a well told story has the power to transform individuals, communities, and global issues. I think how a story is told matters just as much as what is told. I look for projects willing to take an innovative approach to impact, leveraging multimedia storytelling to engage new audiences and break outside echo chambers.

The media industry is in a period of transition, changing how productions are developed, funded, distributed and marketed. My team brings evidence-based strategies to the entire production process, from narrative consulting to a dynamic custom campaign and post-project evaluation.

For the past decade, I’ve worked with storytellers, NGOs, brands, and academic experts to leverage incredible stories to catalyse change, with global partners like National Geographic, BBC, CITES, and NOAA. My research on impact and science communication has been funded by the National Science Foundation, the US Department of State, and numerous private philanthropies. I’ve been privileged to work on multi-award winning projects, including Emmy nominations, a Sundance Audience Choice winner, and a 2020 Peabody Nomination.

I often work as a Field Producer or Sound Recordist on location for our projects, garnering nuanced insights and building critical relationships upon which meaningful impact campaigns are built.

Project Impact

Project Highlights

I believe a well told story has the power to transform individuals, communities, and global issues.

Project Impact draws on science communication research, knowledge of behaviour change, and coalition building for every project.

Ru Mahoney | Impact Producer